Insurance Agents - How Does Yours Measure Up?



Insurance representatives can be a few of the most important people you'll ever work with. They will help you safeguard your house, your assets and your financial resources. The work of an insurance agent has the prospective to conserve you from financial destroy.

You might go through your entire lifetime and not require the services of an attorney. You might live and pass away and not have to utilize an accounting professional. But you can't reside in "the real life" without insurance agents.

Keep in mind ... it's YOUR responsibility to learn which coverages are best for you.

Have you ever heard a story from a good friend or relative who filed an insurance claim, just to find out that the protection their representative assured was not there? I hear those stories ALL THE TIME, and at the WORST POSSIBLE TIME ... AT DECLARES TIME!

I began my insurance career as a representative in 1973. I kept my representative licenses active till 1992 when I became an insurance adjuster. During that duration of time, I offered almost every kind of insurance imaginable.

The very best agent is a person who has hang out studying insurance, not an individual who is a specialist in sales. The largest percentage of insurance agents of all types are sales individuals, not insurance specialists. Your representative may or may not be a specialist in insurance. You'll have to just ask your representative exactly what his education level is.

There are a lot of colleges and universities that offer degrees in insurance today. In our area, the University of Georgia uses degrees in Threat Management and Insurance. It's a pretty well-respected program.

Representatives can likewise end up being professionals in insurance by going through continuing education, such as the Licensed Home Casualty Underwriter (CPCU) education program. Life insurance representatives can attain the Certified Life Underwriter (CLU) professional designation. There are other designations offered to agents, however those 2 are the most extensively accepted curricula.

Representatives in the majority of states also have to finish a state-required variety of Continuing Education hours each year in order to maintain their insurance licenses. If they don't complete the hours, the state cancels their licenses.

An agent has a duty to you, called the "fiduciary duty." That implies that he should keep your financial well-being first in his concerns. He has breached his fiduciary responsibility to you if a representative sells you an insurance policy because it has a higher commission than another policy.

Agents generally bring a type of liability insurance called "Mistakes and Omissions" liability insurance. Omssions and errors (E&O) is the insurance that covers the agent's business, or the representative separately, in the occasion that a client holds the agent responsible for a service he supplied, or stopped working to offer, that did not have the expected or promised results.

1. loss of customer information. The agent simply loses your file, physically or digitally.

2. system or software application failure. Computer at the agent's workplace crashes and all information is lost.

3. irresponsible oversell. The agent offers you protection you do not require, or sells you protection limitations higher than needed.

4. claims of non-performance. This requires however is a broad classification to be. This could include charges that a representative did not offer the appropriate policy, or the proper quantity of coverage.

The number 4 example above is the most common and most harmful for agents. Here's why.

Individuals today have several insurance exposures, like:

vehicle physical damage

vehicle liability

underinsured or uninsured motorists direct exposures

property owner physical damage

property owner liability

excess liability

businessowner physical damage

businessowner liability

home-based organisations

life insurance requires

health insurance requires

disability insurance needs

Any among the direct exposures listed above can effect any of the others. They are intricately woven together in each of our lives.

Any representative doing business in the modern world need to do an insurance analysis of any possibility's present insurance and his future insurance requirements. To fail to do so is an invitation for a suit.

What does this mean to you?

First: If your representative makes pledges to you about protection, and your claim gets denied, you can make a claim versus the agent's Omissions and mistakes Liability policy. You might have to get an attorney included, but that just increases the possibility that your denied claim will earn money.

Next: In my never-to-be-humble viewpoint, ALL representatives selling ANY kind of insurance must perform a Insurance Needs Analysis for the possibility PRIOR to selling the policy. In addition, I think that a representative should thoroughly explain the findings of the Insurance Needs Analysis to the possibility PRIOR to selling the policy.

Both parties. the agent and the insurance policy holder ... benefit in this deal. The policyholder has a total explanation of the policy he's purchasing and its relationship to all his other insurance. The agent sells the ideal coverage, and substantially lowers the threat of a lawsuit or claim versus his E&O protection for selling the incorrect coverage.

Here's exactly what an insurance analysis procedure ought to appear like.

1. Personal Information Collection: get as much info about the insured and his family members as possible.

2. Get Copies of Existing Policies: the agent must in fact read the existing policies.

3. Analyze Insurance Needs: identify the right coverages needed and the appropriate policy limits.

4. Recommendations: what must be acquired and rates.

5. Application and Sign-off Analysis: submit the application and have the insured sign off on the analysis form.

6. Deliver the Policy: An agent ought to deliver the policy personally and discuss it once again, not just send you a copy in the mail.

After all of the training and education that any insurance agent obtains, the representative is still not a specialist in ways to deal with an insurance claim. I've had great deals of people tell me that they were getting their representative to help them with their claim. Later, they determined that the agent didn't understand far more about the claims process than they did. As I wrote earlier, representatives can end up being experts, but their proficiency is customarily in the Lexington Insurance Agency sales and needs analysis areas of insurance ... not claims. For many agents, learning the claims process would be a waste of their time, considering that a lot of representatives are not accredited to manage claims.

Sure ... some agents will be given a small claims settlement authority by the company they work for. Some agents will have the ability to settle claims up to about $5,000.00, then just in the home side of the claim ... such as a little water loss or a theft. However, for the most part, the insurance company concentrates claims handling with the claims workers and independent claims adjusters.

The most crucial methods you should take from this short article are:

Interview EVERY insurance representative to discover out their level of competence. Let the unskilled agents practice on people who don't care about protecting themselves the right ways.

You get what you pay for. You 'd be much better served to pay a greater premium if a highly qualified representative takes care of you.

3. Never ever be hesitant to call the Department of Insurance of your state if you have problems with your representative. Representatives are controlled for a reason.


Agents usually bring a type of liability insurance called "Mistakes and Omissions" liability insurance. Omssions and errors (E&O) is the insurance that covers the agent's company, or the agent individually, in the occasion that a customer holds the representative responsible for a service he provided, or failed to provide, that did not have actually the anticipated or guaranteed results. Next: In my never-to-be-humble opinion, ALL representatives offering ANY kind of insurance ought to perform a Insurance Needs Analysis for the possibility PRIOR to selling the policy. Even after all of the training and education that any insurance representative gets, the representative is still not a specialist in how to handle an insurance claim. For many agents, discovering the claims procedure would be a waste of their time, given that most agents are not licensed to deal with claims.

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